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1958 Edsel Factory Engineering Book

1958 Edsel Factory Engineering Book
1958 Edsel MX0456 1958 Edsel MX0456 1958 Edsel MX0456 1958 Edsel MX0456
SKU MX0456
Type Miscellaneous
Year 1958
Normally: $ 39.99
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Price: $ 31.99
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Item Description:
THIS IS A REPRODUCTION ( THIS ITEM IS NOT ORIGINAL ). Book, 8.5 x 11, 160 pages, unillustrated (except for numerous graphs) . This is one of the earliest internal books printed on the 1958 Edsel program, and was printed in 1955. It outlines the possible share of the market, describes competitive cars including Mercury, Lincoln, Pontiac, etc. ; also describes dealer franchises, market outlook through 1960, dealer program, description and specifications, market penetration, financial estimates, present position, possible market penetration, price info. This book includes various graphs, etc. Obviously the 1958 Edsel is not shown, because of this book's early date of 1955. This book was printed in very limited quantities by Ford in 1955 and was extremely confidential, and was distributed to just a handful of top Ford executives, mostly board of director members.
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